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Al Shultz Advertising
The Science of B2B Tech Marketing

Tech Marketing Science
Powerful Marketing Tools
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A Spectrum of B2B Tech Marketing Tools

Ads and PR • Email and Tech Bulletins • Websites
Brochures and Datasheets • Logos and Design • PowerPoints
Differentiation and Positioning Consultation…

Here are Just a few examples of tech marketing done right

Build
Industry
Dominance

Websites
That
Inform and
Impress

Look Big-League
from
Day One

Get
Stronger
Tradeshow
Exposure

PR That
Increases
Press
Visibility

Strategic
Use
of Humor

Email
To Keep
Customer
Connection

Graphic
Analogies
Can Help
Communicate

Bold Design
Can Cut
Through

Datasheets
Distill Product
Info

Brochures
Give the
Bigger Picture

Logos Can
Speak
Volumes

"Al has helped create some of the most innovative, creative, and on-the-mark product and company launches I have ever seen for the Semiconductor Equipment Industry. I have had the pleasure of working with Al at three companies. His insightful work has been recognized on an international level through advertising awards and accelerated product market acceptance. Al is a class act."

Rick Hazard / Multi-year, multi-company client

"Al has a remarkable gift for asking the right questions, processing information, and identifying what needs to be communicated. Working directly with each client, he develops an “insider’s” understanding of how messages must be targeted. I learned so much from Al; even now I apply a “what would Al say?” analysis when evaluating communications. "

Roberta Emerson / Multi-year client

"Working with Al over the past five years has been an excellent experience from concept through completion. Al has the amazing ability to take an idea and wrap a unique marketing plan around it, complete with messaging, design and analysis to deliver complete metrics that have proved positive for our company."

Angela Avanzino / Multi-year client

"Having Al's expertise/help for new products promotion was one of the key elements of Tencor Instruments' rapid success in the semiconductor market."

George Kren / Multi-year client senior exec

"Al is simply the best advertising person I have ever worked with. He doesn't try to impress with his awards and experience (and he could – it's just not his style). Al listens to your needs and provides unique insights, quality creative and marketing solutions that help you reach your goals and stand apart from the crowd. He's also a terrific teacher, a polished professional, and a pleasure to work with. "

Leslie Cole / Multi-year client senior exec

"Al is an excellent creative leader providing a wide range of services - from ads to branding strategies. I sought out his services for numerous hi-tech product launches and found his advertising artistic vision provided unique branding for our products. "

Linda Johnson / Multi-year client

"Al's style is refreshing, energizing and generated the results I required to re-establish brand recognition. Al demonstrated a tenacious ability to listen to multiple team members, capture key technical points as well as corporate concerns, and generate powerful ads that projected the value statement correctly the first time. As a result, first year campaign results increased brand awareness from 1% to 25%. Al was crucial to the success of our restart/turnaround effort."

John Johansen / Multi-year client

"Al has always amazed me with his ability to consistently deliver a great product. He gets it fast and gets it right every time I have asked over many years and companies. I’m just glad he is in marketing and I don't have to compete with him!"

Andrew Tudhope / Multi-year, multi-company client CEO

"Al is an exceptional marketer with an innate ability to distill complex messages into simple yet powerful and easily-digested messages. He combines well-targeted graphics with copy that is both highly focused and engaging to maximize the defined goals of the program."

Ray Bellantoni / Multi-year client

"I have worked with Al on multiple projects for Web, Print, and Event Marketing Communications. His unique ability to create award winning materials which not only inform but persuade was unmatched compared to any other agency i have worked with. I strongly recommend Al and Al Shultz Advertising."

Ray Morgan / Multi-year client

"Al has been a great resource for both of the companies I have been involved with. He has handled the Web-based content as well as advertising and positioning of our products. He is a self-starter and a real expert in his field. Results have been great and we feel like there has been real value created by him and his team. I would and will use him again."

John Heaton / Multi-year client CEO

Al Shultz Advertising
Business-to-Business Marketing
Exclusively for Smaller Tech Firms

Based in Silicon Valley – virtually serving tech
clients across the country and around the world.
Perhaps we can help you as well. Contact us!

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Tech Marketing Science
Powerful Marketing Tools
Contact