Unfortunately, over 85% of the B2B tech marketing that’s done actually does not work! (Many of the agencies doing tech marketing don’t even understand how it differs from consumer marketing!) And that’s why many tech business people have never seen a really successful marketing effort. But over four decades of our clients can confirm that this agency does know how to do tech marketing right and make it work powerfullyl (See some of their comments at the bottom of this page.)

Of course, a strong, professional website is an absolute basic necessity. But even the best website also needs to have “drivers” out in the market  – like email or PR or ads or tradeshows, etc. – to drive new prospects to your website. Putting it another way, if your competitors are using those other drivers and you are not, you are giving away a very significant advantage.

Every company selling a good product wishes that were true. However, regardless of how many advanced degrees a prospect may have, they still can be influenced by a strong and focused marketing message put out by one of your competitors. Even a small amount of smart, well-done marketing can have significant effect.

Not true. We have demonstrated that even the smallest player can stand out in their marketplace and can come across as a significant player if they apply smarter differentiation strategy and smarter marketing principles. See Six Power Marketing Principles.

Not true. There are actually hundreds of ways a smaller marketer can differentiate themselves successfully. You just may need a little help finding the differentiation strategy that’s most workable for you – and then applying it effectively. We’ve been helping tech companies achieve this for over four decades, and we’ve made a science out of it, See more about differentiation.