Unfortunately, a great many tech business people have never, ever seen a really successful marketing effort! Why? Because most of the B2B tech marketing that’s done actually does not work – many of the agencies creating it don’t even understand how it differs from consumer marketing!  But fortunately, over four decades of our clients can confirm that this agency does know how to do tech marketing right, and make it work consistentlyl (See some of their comments at the bottom of this page.)

Although a strong, professional website is an absulute necessity, even the best website also needs “drivers” out in the market  – like email or PR or ads or tradeshows, etc. – to drive new prospects to your website. If your competitors are driving prospects to their sites and you are not, they are gaining a significant advantage.

Every company selling a good product wishes that were true. However, even prospects with advanced degrees are regularly shown to be influenced by strong, intelligent marketing messages. Even a small amount of smart, well-done marketing can have significant effect in an educated marketplace.

Not true. We have repeatedly demonstrated that even the smallest player can stand out in their marketplace and can come across as a significant player if they apply smarter differentiation strategy and smarter marketing principles. See Six Power Marketing Principles.

Not true. There are actually hundreds of ways a smaller marketer can differentiate themselves successfully. You just need to find the differentiation strategy that works most effectively for you – and then apply it effectively. We’ve been helping tech companies achieve this for over four decades, and we’ve turned the process into a science, See more about differentiation.