Graphic analogies can help dramatize product differentiation

Very technical product advantages can sometimes be difficult to convey. Visual analogies are one very useful way to help distill, focus and dramatize your product differentiation message.

The important thing is to deliver your bottom-line differentiation message quickly, clearly and unmistakably. Eliminate all of the secondary subtle points or gray areas that require detailed explanation – those can and should be covered by the sales person in one-on-one discussions. 

In your marketing, always keep your differentiation message as simple and black-and-white as possible. Also important, always communicate a logical reason for readers to believe your message.

For more on all of this, see our Six Power Principles for building stronger B2B tech marketing.