Actually, over 85% of the B2B tech marketing that’s being done does not work! Many of the agencies doing tech marketing don’t even understand how it differs from consumer marketing. Which is why many tech business people have never  experienced a really successful marketing effort. Ever! However, 40+ years of pleased clients will tell you, this agency does know how to do tech marketing right. (See some of their comments at the bottom of this page.)

Of course, a strong, professional website is an absolute basic essential. But even the best website also needs to have “drivers” out in the market  – like email or PR or ads or tradeshows, etc. – to drive new prospects to your website. Putting it another way, if your competitors are using those other drivers and you are not, you are giving away a very significant advantage.

Every company selling a good product wishes that were true. However, regardless of how many advanced degrees a prospect may have, they still can be and frequently are influenced by a compelling and credible marketing message put out by one of your shrewder competitors. Even a small amount of marketing, if done intelligently, is better than no marketing.

Not true. We have demonstrated that even the smallest player can stand out in their marketplace and can come across as a significant player if they apply smarter differentiation strategy and smarter marketing principles. See Six Power Marketing Principles.

Not true. There are actually hundreds of ways a smaller marketer can differentiate themselves successfully. You just may need a little help finding the differentiation strategy that’s most workable for you – and then applying it effectively. We’ve been helping tech companies achieve this for over four decades, and we’ve made a science out of it, See more about differentiation.